Reputation management indicates to the influencing and controlling of an individual or group reputation.In a public relations term, the growth of the social media with reputation management companies, have made search results a core part of an any reputation. ORM focuses on the management of product and service search website results.

In-sync with the growth of the internet usage along with the advent of reputation management agency. Search results have become an integral part of “reputation” and subsequent to all those developments. Reputation management now exists under following spheres:

• Online and
• Off-line reputation management.

“The reputation you spent a lifetime building can be ruined in a day.We can help you get it back and maintain it”.

Guide to ORM

I. Why Your Online Reputation Matters

When Online Reputation Counts

• Closing a business deal
• Developing a business partnership
• Running for public office
• Customers searching for reviews of your business
• Attracting new clients
• Comparison shopping
• Applying for college
• Starting a business
• Searching for a job
• Asking for a promotion/raise
• Connecting with coworkers
• Networking
• Talking to reporters

2.Online Record is Permanent:

It doesn’t matter if there’s no immediate need for a good online reputation. It’s very important that you must  pay attention to what’s there, and what you leave for others to find.

3.Things You Don’t Know About Online Reputation Management:

• Even content on private accounts can be shared.
• Your online reputation may soon impact your ability to get credit.
• Review websites are stronger than you.
• The law — and Google — may be on your side.
• Bad reputations happen to good people.

4. Is Your Online Reputation Good or Bad?

• Signs of a Good Online Reputation
• Accurate search results.
• Accurate information.
• Active online participation.
• Positive articles and reviews.

Signs of a Bad Online Reputation

• A complete lack of information, or inaccurate results
• Negative news stories or bad reviews.
• Hateful or controversial opinions, inappropriate language.
• Inappropriate and embarrassing photos.
• Unsavory records.

5.How Much Do You Know About Your Online Reputation.

Steps to Assess Your Online Reputation

• Search yourself.
• Take a look at your social media accounts.
• Consider how many results actually apply to you.
• Assess whether your results are positive, negative, or neutral.
• Ask a trusted friend, family member, or colleague to take a overlook.

6.How To Repair Your Online Reputation:

• Attempt to remove the irrelevant content.
• Improve your screen name.
• Learn to avoid making the same mistake next time.
• Move on and make your reputation positive.

7.Preventing Online Reputation Mistakes

• Keep what’s private, private.
• Monitor your online reputation.
• Don’t get angry online.
• Use strong passwords and secure your devices.
• Think before you post.

8.How To Develop A Positive Online Reputation

• Don’t wait — do it now.
• Invest in professional photos or logos.
• Claim all of your online properties.
• Claim Google+.
• Register your online domain.
• Use your accounts.
• Start developing your own online content.
• Share your knowledge with others.
• Have conversations online.
• Become an authority.
• Share photos online.

Ultimate Online Reputation Tools

• KnowEm.
• Google Alerts.
• Yahoo! Alerts.
• Social Mention.
• HootSuite
• Quora

Online Reputation Management Rules

• Know what you’re up against.
• Keep your profiles clean.
• Claim important online accounts.
• Remember that the Internet never forgets.
• Avoid trouble, online and off.
• Use your real name.
• Be active online.
• Create positive content.
• Stick to proper grammar.
• Develop a portfolio.
• Link to important, positive content.

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Things you must know and learn on the Google AdWords coaching sessions with us;

Paid marketing and advertising through Google AdWords is a really great method of increasing and enhancing online sales of products and services. So as to recieve the most out of it since there are few core skills in order to get to grips with. In just single day. User acquire a very deep understanding of steps that how to manage a really highly effective CPC (pay-per-click) campaign.

POINTS TO PONDER:

• Researching and also selecting keywords for respective pay-per-click account
• Keyword match type settings and selection must be done.
• Bidding strategy
• Writing captivating PPC ads
• Reducing undesirable click and also saving money
• Landing pages and how to test there effectiveness
• Google’s Quality score
• How to get the highest score which is possible

Google Adwords Tools used for various purposes:

1. Google Adwords Tools Instruction.
2. Things to remember

• Change History Google Analytics
• Ad Diagnosis Tool
• Google Merchant Center
• Ad Preview
• Adwords Keyword Tool
• Placement Tool
• Conversion Tool
• Traffic Estimator
• Contextual Targeting Tool
  3. Job placements preparations in IT and google Marketing Companies.
  4. Click on per pay
• Roi calculator
• ppc rating software
• services
• Startegy.
  5. Professional guidance for PPC associates
• Auditor
• Agency
• Ppc blog
• Companies
• Connectors
• Designation
• Forums
• Academy
• Products.
  6. PPC terms and conditions
• Ppc organic traffic tips
• ppc updated download
• Many websites resources
• worksheet.
  7. Understand the ppc worldwide like india, usa, canada, uk.
  8. Guidance for PPC jobs interview
• Job descriptions and jobs from home preparations.
•  Fresher and Experiences candidates.

PPC lessons Course content:

PPC Training modules covers everything to anything which is required to learn and know:

• Introduction and basics of PPC (Pay Per Click)
• PPC Keyword Research
• Optimization and Reporting
• Pay per click advanced optimizations tips
• Google AdWords tools
• Keyword categorisation
• Campaign Structuring or Targeting
• Ads Types
• Bidding
• Account Set up
• Reporting
• Billing

Adwords Course Content:

• Introduction to AdWords
• Account management
• Display ads on YouTube
• Campaign and ad group management
• Keyword targeting
• AdWords Tools
• Performance Monitoring and Reporting
• Optimizing Performance
• Performance, Profitability, and Growth
• AdWords API
• Display ads on the Google Display Network
• Display ads on mobile devices
• Language and location targeting
• Ad formats
• Budgets and bidding
• Measurement and optimization
• Managing multiple accounts
• Ad Formats
• Ad and Site Quality
• Mobile Tracking Installation Management
• Google Analytics
• E commerce Tracking Analytics

MODULE 1:

Introduction to AdWords

• What is pay-per-click
• Features and benefits
• Google search and content network
• Account structure
• The interface
• Keyword
• Cost-per-click
• Click through rate
• Impression
• Landing page
• Conversion
• Conversion rate
• Timing
• Cost
• Flexibility
• Ad position
• Quality score
• SEO v. SEM
• AdWords v. Adsense

Module 2:

Proper Account Set Up

• Language and location targeting
• Targeting guidelines
• Building a keyword list
• Best practices
• Match types
• Broad, phrase, and exact
• Negative keywords
• Setting bids and budgets
• Excluding locations
• Making custom targeting
• Writing ad creatives
• Editorial policies
• Ad writing
• Daily budget
• Minimum and Maximum bids
• Using the Traffic Estimator

MODULE 3:

Advanced Features

• Optimize to increase traffic
• Optimize to increase quality score
• Creating and analyzing reports
• Saving reports and report templates
• Basic linking to AdWords
• Analytics dashboard
• Using All Traffic Sources, and Site Usage
• Optimize to increase landing page quality
• Optimize for the Google network
• Tracking goal conversions
• Tracking keyword performance
• Account
• Campaign
• Ad Group
• Keywords

AdWords Interface

• Campaign management tab
• My account tab
• Basic settings
• Setting start and end dates
• Budget options
• Delivery methods + Standard & Accelerated
• Campaign optimizer
• Keyword tool
• Traffic estimator
• Ads diagnostic tool
• Ads preview tool
• Conversion tracking
• My change history,
• AdWords Editor
• Networks and Bidding
• Choosing content or search
• Ad scheduling
• Multiplying bids
• Setting times of day that you want your ads to run
• Ad Serving
• Setting ads to “Optimize” or “Rotate”
• Disapproved ads,
• Manual bidding
• Changing bids through “edit keyword settings”
• Image ads
• Video ads
• Local business ads
• Mobile ads
• Starter vs. Standard
• Choose Currency
• Create your first campaign

Advanced Course lessons Contents:

• Introduction to Ad Words – Google Adwords
• Writing Compelling Ad Copies—Do’s and Dont’s
• Keyword Grouping using Broad Match

1.Exact Match
2.Phrase Match
3.Negative Match Techniques

• Insertion of Google Conversion code
  1.Its importance in Effective Campaigning.
• Getting Started with Ad Words – How to set up account etc.
• Targeting – Search, Contextual or placement
• Creation of Effective Campaigns and Ad groups
• Creation of Banners using Display Builders
• Costs and Billing
• Tracking Ad Performance
• Optimizing Cost per Click
• Optimizing Ad Performance – Optimize Account and landing page
• The Ad Words Toolbox –
  1.Keyword Tool
  2. Site Exclusion Tool
  3.Ad Diagnostic Tool Etc.
• Google Analytics code study and Insertion
• Google Trends Study
• Managing Client Accounts
• Remarketing concepts
• Adwords editor
• Merchant Center
• Google Analytics Report Study and Comprehension
• Creating Multiple Report Types
• Google Insights Study

Keyword search

1. What are keywords
2. Types of Keywords
3. Keyword Research Techniques and Tips
4. How to Create Ad Groups
5. How To Create Campaigns
6. Creating Structure Reports
7. Keyword Match Types
8. Negative Keywords
9. Adwords Keyword Limit
10. Exercise on Research
11. Keyword Research Advance Techniques.
12. PPC landing pages best practices.
13. PPC training course

• Videos
• Audio
• eBooks
• Webinars podcast
• Ppt
• Events class materials.

Ads Types

1. Kindes of Ads in Adwords
2. Rules for writing ad copy
3. Dos and Donts of ads
4. My exclusive Chess Board Ad Rule
5. Split Testing of Advertising
6. Ad Policy
7. Display Ad Builder
8. Video Ads Creation
9. Mobile Ads
10. Wap Ads, Digital Content Ad
11. CPC managements software and services.
12. Pay Per Click Advertising, ppc campaign and codes,
13. Facebook PPC

• Engagements tools for Facebook.

14. PPC income formula and earning.

Bidding

1. Schooling of bidding
2. Bidding Types
3. First Page Bids
4. Top Page Bids
5. Automatic request
6. Manual Bidding
7. How Billing Works
Automatic Billing Process
Manual Billing Method
Billing Safety actions
8. Promo Codes
9. PPC accounting guidance
10. PPC affiliates program

• Affiliate marketing
• ppc and seo
• Best practices
• Difficulties.
  11. Complete learning for ppc industries.

Targeting

1. How to set Networks
2. CPC Networks Reviews
3. Language Targeting
4. Device Lareting
5. Bidding Options
6. Ad Scheduling
7. Ad Delivery
8. Setting Budget
9. URL Tracking
10. ppc Newsletters
11. A/B Testing and Experiments
12. PPC Audit
13. CPC Architecture and xml feed.