Pay Per Click (PPC)

What is Pay Per Click (PPC)?

PPC is a method of online marketing where you market your products and services by paying a fee for each time a person clicks on your ads on the websites where you choose to advertise. These websites can be of varied nature. They can be social media outlets, blogs, forum websites, etc.

There are several reasons as to why it is a good idea for your business to adopt a PPC campaign. From immediate increase in the traffic to your website, to a higher ROI, PPC advertising has become a staple for almost every organization that has realized the importance and the urgency to shift their marketing online.

SEARCH ENGINE MARKETING (PPC)

Search engines are very useful in connecting consumers with what they want through their algorithm. Marketers take advantage of this point in time in the consumer buying cycle by presenting their solution to prospective consumers whom they can serve with their products or service. Whenever people search for something on Google, or any other search engine, you’ll notice that on the search engine result pages, some of the results have small ‘Ad’ logo on the tag. This is what Search Advertising is all about, and it is concerned with identifying key phrases that are used by people for use in Google Adwords and Bing Ads.

We use Google Adwords, which is the most extensive search network for Pay per click (PPC) campaigns. PPC campaign is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined only as “the amount spent to get an advertisement clicked. This is where PPC (Pay per click, paid search campaign) campaigns are beneficial. Needless to say, when it comes to advertising online, the most effective way of delivering paid traffic to your site is through a successful paid search campaign. However, this is easier said than done as it is complicated to make a paid search campaign work for you. This is where expert at PPC TIGER Consulting can help you achieve your business objective.